A Kelowna Advertising Agency

APBC - A World Without Paramedics

Here's a massive campaign we made for Ambulance Paramedics of British Columbia. These ads ran everywhere from Canucks games to cinemas and generated enormous buzz.

This campaign has been mentioned in:
Global News
Times Colonist
Marketing Magazine

This ad won gold at the 2015 International Summit Awards.

APBC - A World Without Paramedics

Here's a massive campaign we made for Ambulance Paramedics of British Columbia. These ads ran everywhere from Canucks games to cinemas and generated enormous buzz.

This campaign has been mentioned in:
Global News
Times Colonist
Marketing Magazine

This ad won gold at the 2015 International Summit Awards.

APBC - A World Without Paramedics

Here's a massive campaign we made for Ambulance Paramedics of British Columbia. These ads ran everywhere from Canucks games to cinemas and generated enormous buzz.

This campaign has been mentioned in:
Global News
Times Colonist
Marketing Magazine

This ad won gold at the 2015 International Summit Awards.

The Umbrella Shop

Whimsical, elegant, and magical. The Umbrella Shop wanted to tell a love story through stylish photography. Immersion joined forces with photographer Matthew Chen and Co. to create this campaign.

Loan Express
Need Money?

The fastest way to get $1500 in unmarked, non-sequential bills. This campaign integrated TV, print and billboards.

MS Society

With MS, signals from the brain fail to reach the body. This can lead to a sudden loss of movement in the limbs, paralysis, or even blindness. It's a degenerative disease that forces a body to betray itself. The MS Society is fighting to end this malady. And they could use your help.

The epic photography took the idea to the next level. It was recently selected as an Applied Arts winner and it won a silver at the Summit International Awards.

APBC - A World Without Paramedics

Here's a massive campaign we made for Ambulance Paramedics of British Columbia. These ads ran throughout British Columbia.

This ad won gold at the 2015 International Summit Awards.

Wolfes Combatives

Wolfes teaches special ops fighting tactics. Their headquarters is in Point Grey. So we decided to target curious UBC students and travellers. We made the ads look like zombie apocalypse movie posters and launched on the premiere of the Walking Dead.

Wolfes Combatives

These posters take toughening up to a whole new level.

Donald's Market

Print ad for the best independent, local, organic grocer in Kelowna (WE Best of the City Awards - 2013).

Short Notice Movers

Ghosts. Bad vibes. Crazy roommates. Sometimes there's no time to wait. You need to evacuate and you need to do it now. Thankfully there are companies like Short Notice Movers.

Shake 'em Buns

What would you have for your last meal? We made this for my favourite Hong Kong burger joint. (Ogilvy 2008)

Loan Express

Look around and you'll see a sea of lousy loan ads pandering to the lowest common denominator. Loan Express wanted to set forth in a new, thoughtful direction. They came to us because they know that ads with concepts sink in. And they work swimmingly.

CampbellCare - Winter Ready?

It gets cold here in Canada. If your furnace goes out in the middle of winter - it’s bad news. This vivid print campaign was featured on Ads of the World.

Evan Living

One thing you'll notice about the Georgia Straight is that almost all of the big, full-colour ads are for developments. With Evan, we wanted to do things a little differently, to stand out from the sea of renderings.

Ethical Funds

Did you know your Canadian Pension Plan supports Big Tobacco, sweatshop labour, and the weapons industry?

Pardon Services Canada

We added some levity to a heavy topic. 10% of all Canadians have criminal records for stupid stuff they did when they were kids. PSC expunges records so they can travel, get a job, and live a normal life.

Mattress Choice - Better Dreams

This is the most colourful and whimsical campaign ever made for a mattress store.

Strategic Natural
Resource Consultants Inc.

Strategic wanted a sophisticated site to showcase their new branding and message. When you grow from Forestry to Natural Resource Consulting you need talk to match your walk.

Naikoon Provincial Park
Virtual Hike

Explore this majestic park in Haida Gwaii via a virtual hike. Visit the Tow Hill blowhole, the trailhead, and viewpoints from Rose Spit and Hiellen River. Then, come visit the park IRL.

This ad won bronze at the 2015 International Summit Awards.

Industrial Forestry
Service Ltd.

We rocketed IFS into the 21st Century by refreshing their 56-year-old logo and providing them with a brand-new website.

PRIMED Educational Assoc.

This is a fun site designed for nursing students. It has games and online quizzes to help them master the big exam. We also made the iPhone app.

McCue Engineering
Contractors

McCue wanted a site that was modern, sophisticated and positioned them as a leader in in-situ water remediation for the mining, industrial and oil & gas sectors.

Cape Scott Park Website

Once the Virtual Hike through 3 breathtaking trails gets your blood pumping, you’ll be dying to try the real thing.

Mattress Choice

Crazy dreams? Ask the Dr. Floyd, the Dream Doctor, what they mean.

Sempio BBQ Sauce

When your brand has the opportunity to turn a static ad into a moving one - you run with it. People are drawn to fun like a moth to an all-night rave. Here’s how it looks when the doors are moving. This ad won silver at the 2015 International Summit Awards.

Dr. Bernstein - Grocery Bar

Do kids behave better in December? You bet they do. Knowing that someone is watching keeps you in check. How many times can you buy Cheetos before thinking, you know, the good doctor might be right?

Western Union

We did this stunt in the toughest, rowdiest and most expensive shopping districts in Hong Kong. (Publicis 2007)

Nika Shoe Repair

Stunts don’t get much simpler than this: a broken heel and some chalk. The results? Nika was featured on over 25 blogs from around the world.

Alpine Credits - YES

If you’re tired of hearing “No” for a home equity loan, find out what “Yes” feels like. A feel-good stunt for Alpine Credits in 2011.

Disneyland

Disney had US $200 to promote their Halloween Night Pass, so we spent the money on actresses and monster costumes and the rest on garlic.
(Ogilvy & Mather Hong Kong 2007)

Rob Hadley - Hypnotist

When the wheels move, the hypnotism begins. You are getting sleepy. You are getting ssssszzz.

Buy Low Foods - Notepad

Eggs, Milk, Soup, Bread. The average grocery list is a mess. It has you doubling back and forth from one section to another. To make the experience more efficient and enjoyable, Buy-Low Foods gave away a free memo pad/shopping list designed around the floor plan of the store. It's 25 pages with a magnetic backing to keep on your fridge at home. And with a list in one place, it keeps shoppers coming back and buying more than ever.

Yellow Pages - Direct Mail

We turned expensive Canpages (Yellow Pages) ads into laminated envelopes and mailed them back to their owners with an offer to take them online for half the price.

APBC - A World Without Paramedics

Inside Skytrains and buses, and on the backs and sides as well - everywhere you turn, these haunting ads are there.

The client wanted dark and scary, so we created the most disturbing campaign we could think of.

Hyde Park

Most ads for real estate are pretty boring. And they all look the same after a while. This developer wanted something totally unique to match its excellent USP. Dreamy, high-concept photography is one of our specialties, so we were a good fit.

Kelowna Boudoir

Ooh la la. This ad turns a lot of heads. It must be the beautiful font.

Anthea Poon Transit

"As anyone who follows pop culture knows, there’s a rarefied few artists who don’t need two names: Madonna, Slash, and Eminem. On that front, give it up, Kelowna house shoppers, for the mono-named marvel Anthea, whose billboards, bus ads, and personalized website proudly bill her as “The only name to know in Kelowna Real Estate”. Kind of like Bono, but for those interested in living in Yaletown rather than two doors down from the Joshua tree in a red hill mining town where the streets have no name."

- Best of Kelowna 2014. Georgia Straight.

CampbellCare

This campaign ran on the backs of 35 buses in Kelowna, and in the interiors of 50, for almost ten weeks - all for less than the price of a full-page ad in a major newspaper.

Anthea in Transit

Anthea the poet is back. You can find her versatile verse in the buses and Skytrains throughout Kelowna.

Alliance Career College

There are dozens of schools in Kelowna and they all advertise on transit. So how do you stand out? Conceptual headlines in bright, vivid red is a good way to turn a small media buy into a big attention-getter.

Loan Express - Foiled!

It shouldn’t be this hard to get a little cash. Next time, 10-15 years from now, our protagonist should use Loan Express. Fast. Safe. Simple. Anytime. Day or Night. This ad will be airing on APTN and possibly on stations and billboards near you - very soon.

This ad won silver at the 2015 International Summit Awards.

Strategic - UAV

When you have an $80,000 kick-ass drone, you want to show that baby off. Infrared. Super-zoom. High-tech surveying capacity. This UAV has it all. Strategic was thinking Predator. I think we nailed it.

Sempio BBQ Sauce

Here’s a catchy little number we did for a Korean BBQ sauce. This campaign was featured across Canada on the Food Network.

Loan Express

Have you ever stalled for time? Sometimes, those few... extra... seconds... can make or break your evening. Because that's how long it takes to get money from Loan Express. Anytime, day or night.

Dr. Bernstein
Karen's Story

Testimonials can be dry - so we used cartoon animation to add some pizzazz to our inordinately authentic spokespeople.

We wanted to maximize our media buy, so we used a consistent message and look across all mediums. 360 degree branding can help a campaign seem bigger than it is. It’s also efficient, as you don’t have to completely win a viewer’s attention to tell a new story each time.

This campaign is currently running on TV, radio, landing pages, and online banner ads.

Motion Graphics Reel

A quick taste of our past work.

CampbellCare

We did this in the style of horror movie trailers. It’s spooky - but not as scary as a winter without heat.

Auburn Retirement Residences

“You get your own garden???” Was the most common reaction we got to this ad. Mission accomplished.

The Peak 100.5

Don’t you hate it when the drive stops before your song?

Pardon Services Canada

Everyone makes mistakes. Casting my girlfriend as the party girl was not one of them.

Dr. Bernstein - Gameshow

Some many benefits, so little time. These “game show” style spots were featured on the Peak 102.7. We effectively doubled the frequency of our media buy through 15 second spots book-ended at the front and back of the commercial break.

Dr. Bernstein - Bootcamp

The only thing worse than 5 a.m. bootcamps are your friends that go. They're always hungry, sore, grouchy or tired. Do them a favour and recommend the no-sweat Dr. Bernstein diet in the New Year.

This spot is playing on Sonic 104.9.

Simmons Mattress Gallery - King Henry

Why would six women stick with this scoundrel for so long? This spot won a Summit Award in 2006.

Alpine Credits - Stop That Jingle

The client told me that every time this ad played, the phone rang.

Clean Energy Canada

More jobs, less pollution - renewably powered LNG seems like a no-brainer.

So who better to remind the government of its environmental commitments than some madcap voice over actors?

Events and Adventures

Finally, the traffic report has good news. This just in: Active couples are finding love all over Seattle.

Alpine Credits - Santa

It’s one thing to act like Santa. It’s another to think you are Santa.

VSA - The Power of Price

Let the power of price compel you! This eerie ad possessed the airwaves for one night only: Halloween 2013.

CampbellCare - Winter

Keeping on with the cold campaign that ran on transit, TV, and print.

Mattress Choice - Better Dreams

If your dreams are getting lame - you need a better bed.

Alpine Credits

I spent time in the offices of Alpine Credits. Everything from the way they answered the phone, to sit-in meetings with their new clients, found its way into the look, feel and tone of a brand we refreshed from the 80s to now.

Mattress Choice

After almost a year of strategic planning, we built this multi-branded store around a simple premise: “Better Sleep, Better Dreams.”

Strategic Natural
Resource Consultants Inc.

We rebranded one of the biggest forestry companies on the island into one of the biggest natural resource consultants.

McCue Engineering
Contractors

We completely re-engineered McCue's brand to better position them for a more lucrative market. We gave them a new tagline, look, logo, newsletter, stationery, website and even a new name.

PRIMED Educational Associates

We built the PRIMED brand from scratch. It went from one tutorial with four students to becoming a nation-wide brand, recognized by the Canadian Nursing Association, with 10 classes a year in 5 cities across Canada (all sold-out), an iPhone app, a lucrative online quiz and a successful business model that runs itself.

Other Logo Designs

We have made professional logos and taglines for companies in every business sector - from parks to pardons, learning to loans.

Dr. Bernstein Diet
& Health Clinics

We did these banners in a fun "game show" style using our characters from TV: Karen and Lee. These banners integrate well with the radio currently playing on the Peak.

Dr. Bernstein Diet
& Health Clinics

When you can capture the emotion of a particularly heavy time and place - that's good advertising.